Beer and cider trends are shifting quicker than ever and with new products being launched almost on a weekly basis it is difficult to know what is right to stock and what is on trend.

At this year’s Future Trends: Beer and Cider event, The Morning Advertiser will reveal what’s been selling best over the past 12 months, what could be hot to stock in the future and how best to sell it.

Join us to find out where in the world we are likely to get our inspiration from in the future, how to work with breweries and cider producers to create your own drinks and which parts of the world are getting a taste for UK beers and ciders. For the first time this year we will also look at marketing and how that impacts sales.

09:30  Registration

10:00  Welcome
Nicholas Robinson, Food and Drink Editor, The Morning Advertiser

10:10  Beer and cider overview
Graeme Loudon, Commercial Director, CGA Strategy
CGA Strategy will outline the latest sales and trend figures for beer and cider in the on-trade and tell us what was hot and not so hot in 2016. CGA will also predict what trends we could expect to see shine in the year ahead.

10:30  Beer trends
Nick Stafford, Operations Director
Here, the Society for Independent Brewers (SIBA) gives an overview of what is going on in terms of trends from the brewers’ perspective and what is set to happen over the next 12 months. SIBA will highlight new and emerging trends and innovations in beer and explain how operators can best tap into them.

10:50 Craft Cider – Learnings from the New World
Gabe Cook, The Ciderologist
The Ciderologist has recently embarked on a month-long global cider tour, immersing himself in the emerging markets of Australia, New Zealand and the USA. He will discuss how craft cider makers in these markets are producing authentic and innovative products to drive consumption in the on trade.  He will also review how the on trade can maximise the craft cider opportunity, through creative product selection, presentation and ritual.

11:10 Clean beer and cider lines: do we have a problem?
The topic of beer quality has been back in the spotlight in recent times. With the current tough trading environment, this panel debate will set out why beer quality remains of critical importance in the on trade, as well as discussing how and in what areas operators can improve, with the aim of increasing profitability, raising retail standards and safeguarding the future of the category.
Chair: Steven Alton, Managing Director, Vianet Ltd

Panel participants:
Pete Brown, Beer Writer
Tom Stainer, Head of Communications, CAMRA
Roger Clayson, 
National Account Manager, Cask Marque
Nick Stafford, 
Operations Director, SIBA

11:40  Trends from abroad
Anna Ward, Alcoholic Drinks Analyst, Euromonitor International
In this session we ask Euromonitor International to take an international perspective on the progress, potential and risks of the craft trend in the global beer and cider market.

12:00  BREAK

12:20 Selling it to the right people
Matt Incles, Associate Director, Join the Dots
There is lots going on with new product launches, the rise of craft and premium and an increase in discerning consumers, but how to you know what is right for your business to stock? Consumer analyst Matt Incles guides us through the process of how to understand and find your target audience and how to deliver a product range that is relevant to them.

12:40   Fruit beer – a rising beer trend?
Kieran Hartley,
Beer Operations, The New World Trading Company
In the past it was not out of the ordinary to come across at least one fruit beer in a pub – most likely a strawberry one – but it’s only recently consumer interest in them has started to once again pick up.  Here we find out from NWTC  about the latest fruit beer trends, what they are looking to stock and why they’re taking a punt on a category renowned for its novelty.

13:00 Own-brew: how to start your own brand
Kris Gumbrell,
Chief Executive Officer,  Brewhouse & Kitchen
It’s not out of the ordinary to come across a pub that has its own brewery, either to supply itself with beer/cider and/or to sell it into the wider market. Here we hear from Brewhouse and Kitchen’s Kris Gumbrell, who tells us how it’s done.

13:20  LUNCH

14:20  Food pairing: what role for beer and cider?
Laurence Creamer,
beer writer and sommelier, There’s A Beer For That – Britain’s Beer Alliance
The battle to get consumers thinking about beer and cider and mealtimes is ongoing, but where are we and how can pubs make a bigger play of it? There’s a Beer For That’s Laurence Creamer talks us through how to pair beer and cider with food in a guided tasting.

14:40 What lies over the horizon
Daniel Quinn, Managing Director, Happen Amsterdam
Consumer perceptions in a “post-craft” landscape  have shifted and it is anticipated there will be more change to come. In this session Daniel Quinn, MD of Happen Amsterdam – innovation consultancy to Heineken – talks the future of category growth and the innovation opportunities it provides for brands.

15:00 Growing your brand across the ocean
Gerry Tosh
, Head of international sales, BrewDog
The world, thanks to technology and easier, cheaper travel, is as small as ever. This means beer and cider producers can sell their wares on a global scale. But where do you start, what should you avoid and how do you grow your export business? In this session BrewDog’s head of international sales Gerry Tosh talks us through the brewer and pubco’s export strategy, future and the why it has been such a success.

15:30: Beer and cider festival
Roll up to sample the latest beers and ciders from producers large and small at the Future Trends: Beer and Cider event’s first ever beer and cider festival.
Around the room there will be a fusion of the most interesting beer and cider products on the market for you to sample straight from the makers.

Book your place

Tickets Booking

Tickets available for
Awards Dinner & Ceremony
€180 per person /
€1700 for a table of 10