Beer and cider trends are shifting quicker than ever and with new products being launched almost on a weekly basis it is difficult to know what is right to stock and what is on trend.

At this year’s Future Trends: Beer and Cider event, The Morning Advertiser will reveal what’s been selling best over the past 12 months, what could be hot to stock in the future and how best to sell it.

Join us to find out where in the world we are likely to get our inspiration from in the future, how to work with breweries and cider producers to create your own drinks and which parts of the world are getting a taste for UK beers and ciders. For the first time this year we will also look at marketing and how that impacts sales.

09:30  Registration

10:00  Welcome
Nicholas Robinson, Food and Drink Editor, The Morning Advertiser

10:10  Beer and cider overview
Graeme Loudon, Commercial Director, CGA Strategy
CGA Strategy will outline the latest sales and trend figures for beer and cider in the on-trade and tell us what was hot and not so hot in 2016. CGA will also predict what trends we could expect to see shine in the year ahead.

10:30  Beer trends
Neil Walker, 
PR & Marketing Manager, SIBA
Here, the Society for Independent Brewers (SIBA) gives an overview of what is going on in terms of trends from the brewers’ perspective and what is set to happen over the next 12 months. SIBA will highlight new and emerging trends and innovations in beer and explain how operators can best tap into them.

10:50  Cider trends
Gabe Cook, Communications Officer, National Association of Cider Makers
The National Association of Cider Makers (NACM) will discuss the future of cider, how producers are working to create new and interesting products and how this translates into the on-trade. Talk of cider moving its image further into craft will also be refined as NACM uses its insight and knowledge of the sector to tell us what sorts of cider products the on-trade should be stocking.

11:10  The cask panel debate 
Cask has been thrust into the spotlight once more as beer writers and fanatics question its relevance, future and quality.
This panel debate will set out the current cask ale landscape and how the industry will achieve a better future.
Panel participants:
Pete Brown, Beer Writer
Tom Stainer, Head of Communications, CAMRA
Roger Clayson, 
National Account Manager, Cask Marque
Neil Walker, 
PR & Marketing Manager, SIBA

11:40  Trends from abroad
Anna Ward, Alcoholic Drinks Analyst, Euromonitor International
In this session we ask Euromonitor International to set the scene of the global beer and cider market and tell us how overseas trends are set to shake up the UK beer and cider market.

12:00  BREAK

12:20  The future of fruit cider – how long?
Speaker To Be Confirmed
Fruit cider is the driving force behind cider uptake among customers in the on- and off-trade, but how long can we expect to see this category to grow? One of the UK’s leading fruit cider brands will take to the stage to set out innovation in the category and why they think it has room to grow further still.

12:40   Fruit beer – a rising beer trend?
Kieran Hartley,
Beer Operations, The New World Trading Company
In the past it was not out of the ordinary to come across at least one fruit beer in a pub – most likely a strawberry one – but it’s only recently consumer interest in them has started to once again pick up.  Here we find out from NWTC  about the latest fruit beer trends, what they are looking to stock and why they’re taking a punt on a category renowned for its novelty.

13:00  Own-brew: why everyone prefers their own brand
Kris Gumbrell,
Chief Executive Officer,  Brewhouse & Kitchen
It’s not out of the ordinary to come across a pub that has its own brewery, either to supply itself with beer/cider and/or to sell it into the wider market. Here we hear from Brewhouse and Kitchen’s Kris Gumbrell, who tells us how it’s done.

13:20  LUNCH

14:10  Why big brands are thinking small
Speaker To Be Confirmed

In a world where consumers want to know the minute details of everything they are eating and drinking, we ask three major beer and cider producers what they are doing to launch new ‘smaller’ brands onto the market, why and how successful they have been.

14:30  Food pairing: what role for beer and cider?
Neil Gannon,
Marketing Lead, There’s A Beer For That – Britain’s Beer Alliance
The battle to get consumers thinking about beer and cider and mealtimes is ongoing, but where are we and how can pubs make a bigger play of it? There’s a Beer For That’s Neil Gannon talk us through how to pair beer and cider with food in a guided tasting.

14:50 Your brand can tell a story
Daniel Quinn, Managing Director, Happen Amsterdam
Consumer perceptions in a “post-craft” landscape  have shifted and it is anticipated there will be more change to come. In this session Daniel Quinn, MD of Happen Amsterdam – Heineken’s design agency – talks the future of design and what it means for brands and the on-trade.

15:10  Session TBC

15:30: Beer and cider festival
Roll up to sample the latest beers and ciders from producers large and small at the Future Trends: Beer and Cider event’s first ever beer and cider festival.
Around the room there will be a fusion of the most interesting beer and cider products on the market for you to sample straight from the makers.

Book your place

Tickets Booking

Tickets available for
Awards Dinner & Ceremony
€180 per person /
€1700 for a table of 10